The Salesforce Health Cloud – Business Intelligence Info

SalesforceisopeningacanofsnakeswithitsnewHealthCloud,whichbecamegenerallyavailablethisweek。

Havingworkedinthehealthcaresoftwareindustryformanyyearsinthelastcentury,Ihavemixedfeelingsabouttheannouncement。

WhileImbreathingasighofreliefthataninnovativecompanyistakingonhealthcaresoftwareatlast,partofmethinksitcouldbealongandexpensiveslog。

Iveseenthehealthcareindustry(notthesoftwarepart)upcloserecentlyasagingparentsandin-lawsmakegreateruseofthesystem。

MyoverallimpressionisthatCRMcouldlearnagreatdealfromhealthcareprovidersabouthowtotreatcustomers。

Understandinghowprofessionalsprovisionhealthcareisalessoninunderstandingmomentsoftruth。

Atthesametimethough,healthcareseemsconstrainedbyitssoftware。

Peoplewhodelivercarearentprofit-motivated,thoughsomehavetokeepaneyeoncosts。

Nonetheless,theindustrygenerallyholdsitselftoveryhighstandardsforoutreachandcommunication,andtheHealthCloudwillonlyaddtotheabilitytounderstandpatientsmomentsoftruthandtobethereforthem。

TheWalledGarden

Thethingthatleavesmequerulousisthehealthcaresoftwareindustryitself。

AlothaschangedsinceIworkedinthatworldbutperhapsnotenough。

WhenIworkedthere,healthcaresoftwarewasarelativelyclosedmarketwithuniquestandards,programminglanguages,andevenoperatingsystemsanddatabases。

Itwasunavoidable。

Therewasverylittlemoneyavailabletobuysoftware,andmanyinstitutionsbuilttheirownsystems。

Muchattentiongetspaidtothesystemsthathandleaccounting,billingandpayments,andsuch,butthelabsystems,schedulingsystems,medicalrecordssystemsalongwiththeirintegrationwithothersystemsandmachineslikeauto-analyzerswereallwritteninspecializedprogramminglanguagescalledMUMPSorMAGIC。

Manystillare。

Oneofthemostpopularmedicalrecordssystemsonthemarketprovidesanold-fashionedgreen-screeninterfacethatlookslikesomethingoutoftheStarTrekTVshow。

Now,IshouldreiteratethatIvebeenoutofthatbusinessforalongtime,butwhatIveobservedisthatalothasntchanged。

Healthcaresoftwareisaclassicwalledgarden,sowhenIseeSalesforcegoingafterthatmarket,Iwonderifthatsthebestuseofitseffortandresources。

BetterRelationships

Ontheflipside,theHealthCloudisnotsimplynewsoftware;itisarethinkoftheprovider-patientrelationship,andithasalottooffer。

TheHealthCloudcandomanythingsthatproviderswantandneedthattheirwalled-gardenproviderscantdeliver。

Thecombinationofmultipleplatformresourcesmobile,analytics,socialandoutboundcalling,tonameafewwillenableproviderstodeliverbettertreatmentsandtobemoreinsidepatientsmomentsoftruth。

Atrivialexamplemightberemindingpeopletotaketheirmedicine。

Youmightthinkthattakingmedicineontimewouldbeeasy,butwhenyoudealwiththeelderlyyouseenewchallenges。

Itsphysicallyimpossibletoremindeverypatienttotakemedicinesthathavebeenprescribed,butthroughautomationthatmightincludeasimplenudgeonsocialmediaorcommunicationthroughasmartphoneorawearabledevice,compliancecanskyrocket。

Also,moderncloudtechnologycandomuchtoenablepractitionerstocollectpatientdataandtoforeseeproblemsandheadthemoff。

WorkingTogether

1Mobilitymightbethegreatestmedicaladvanceofthisyoungcentury,too。

Adoctorwithamobiledeviceandappropriatesoftwarecanlookupandretrievepatientdataandrecords,andthatdoctoralsocanaccessdatabasescontaininginformationaboutdruginteractions,rarediseasesandmuchmore。

AtoolliketheHealthCloudisessentialformakingsomeofthiswork。

HealthCloudisagoodexampleofhowthemanydisparatepiecesofplatformtechnologycancometogetherandleverageothernewtechnologiessuchaswearabledevicestosupportadvancedprocessesthatdeliverorder-of-magnitudeperformanceimprovementsinhealthcaredelivery。

WhatIamseeingintheHealthCloudisthebeginningofsignificantinnovationinhealthcarearoundthepatient,andthatsreallygood。

Ifretovertheeffortitwilltaketopenetratethewalledgarden,butifanycompanycandoit,IdbetSalesforcecan。

Itdidsomethingsimilarabout16yearsagotobusinesssoftware。

DenisPombriantisawell-knownCRMindustryresearcher,writerandspeaker。

Hisnewbook,SolvefortheCustomer,isnowavailableonAmazon。

Hecanbereachedatdenis。

pombriant@beagleresearch。

com。

YoucanalsoconnectwithhimonGoogle+。

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